As state support of higher education continues to shrink, we must implement aggressive strategies to operate more efficiently and self-sufficiently in order to thrive in the 21st century.
To that end, we are streamlining academics and administration and pursuing new revenue streams for the campus, such as monetizing more of UCLA’s substantial and growing intellectual property holdings.
Although we remain “public” in our history and mission, UCLA must increasingly rely on private support to develop and sustain outstanding scholarship and teaching. We must significantly bolster our endowment in order to remain competitive among the nation’s leading universities in recruiting students and faculty. We continue to receive generous financial support from alumni, parents and friends in Los Angeles and across the country, including through our Centennial Campaign, underway now. We are deeply grateful for their philanthropy, which will play an increasing role in UCLA’s future.